Good news for healthcare marketers about making life better
How to make a brand stand out from the crowd? Make people’s lives better and more meaningful. This is the global demand from consumers, in fact, 50,000 of them across 14 countries. Their views were...
View ArticleBodyMedia’s mission to improve your health
BodyMedia’s brand mission is to unlock and decipher the body’s secrets. And to put that information directly into the hands of individuals… empowering them to improve their lives. This healthcare...
View ArticleDoes Your Healthcare Brand Website Travel With Your Audience?
91% of Americans have a mobile device within reach 24 hours a day. Through responsive web design, your healthcare system, hospital or physician group website can also be within their reach. What is...
View ArticleIf your healthcare brand went away…
Would people care if your healthcare brand went away? Beyond the business of the clinical care you provide everyday, would your brand’s disappearance make a dent in people’s lives? Havas’ Meaningful...
View ArticleHealthcare brands, value creation and Nike Fuel Band
How can healthcare providers play a more meaningful role in, and add more value to, people’s everyday lives? As the lines between healthcare, wellness and active lifestyle continue to blur, healthcare...
View ArticleHealthcare marketers: what’s the big idea that defines your brand?
Imagine a world where consumers (not patients) can purchase their healthcare the way they do their consumer products – across a variety of “retail” channels. And similar to consumer products, many...
View ArticleHealthcare brand marketers: what is your “10%”?
What is it that makes one healthcare brand stand out more than another? Let’s assume for a moment that your neighboring healthcare systems and hospitals focus on the same service lines, deliver similar...
View ArticleWhat healthcare brands should learn from Breaking Bad
What kept you coming back to Breaking Bad? Truth be told, I spent two weeks binging on the entire series. If you think about it, the show exhibits similar characteristics to all great brands. And it...
View ArticleShould your healthcare brand stop talking?
If you use words like quality, trust and compassionate care to describe your brand promise or positioning – stop advertising, stop marketing, stop communicating. Because without a distinctive and...
View ArticleConsumerism, language and the changing world of health care brands
It’s our belief that to thrive in the future, healthcare system and hospital brands need to think, act and compete like consumer brands. While in the past, providers were able to be driven by what was...
View ArticleChecklist for energized health system and hospital brands
Do you feel like your healthcare system or hospital brand isn’t performing as it should, either inside or outside of your organization? Here’s a list of items required to create the energy your...
View ArticleHealthcare brand relevancy: Cleveland Clinic, CVS and telehealth
As reported in Fast Company, Cleveland Clinic is taking an important step to take telehealth mainstream. But it’s also taking an important step to ensure its healthcare brand relevance – by altering...
View ArticleYour healthcare brand’s “X” factor
ALL healthcare brands sell something. Like healthcare for their communities. GOOD healthcare brands stand for something. Like Hospital For Special Surgery’s commitment to helping people get back in the...
View ArticleGrowing brand relevancy: ProMedica healthcare
How does a healthcare brand, in this case a health system, ensure its future brand relevancy? By standing out in ways that really matter to consumers (differentiation), by delivering a “branded” and...
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